- Posted 05 May 2023
- Salary c. £125,000
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The Conduit serves as a home for people passionate about achieving positive social, environmental, and economic change. Our community shares our belief that the world's most pressing problems are better understood as opportunities waiting for entrepreneurial solutions. The Conduit’s mission is to convene a collaborative community that scales and accelerates solutions to the world’s greatest challenges and provide its community with a physical home, with industry leading sustainable and ethical hospitality, where creativity and innovation can flourish. Our members are from all over the world, from all sectors and industries and are representative of the world we live in.
The Conduit is looking for a Global Director of Brand and Marketing at an exciting stage of global expansion. Having opened our first Conduit Club in London in 2021, we are opening a second club in Oslo in 2023 and are gearing up to open more than 15 clubs across the world by 2030. As well as further developing our club model and rolling out new Conduit clubs across multiple locations, we are also developing our global conferences, digital academy, impact investment and corporate impact partnership businesses.
Responsibilities & Key Duties
Develop and implement a comprehensive global brand strategy that effectively communicates The Conduit's mission, values, and unique offerings, while strengthening our brand identity and positioning in the market.
Develop and manage the Brand and Marketing budget, ensuring efficient allocation of resources and alignment with The Conduit's overall budget.
Develop and execute content marketing campaigns and brand partnership strategies that increase awareness, engagement, and impact.
Lead the planning and execution of all marketing initiatives, including advertising, content marketing, social media, public relations, and events, ensuring alignment with our brand strategy and business objectives.
Oversee the development of creative and engaging marketing materials, such as website content, promotional materials, and social media campaigns, that resonate with our target audiences and drive engagement.
Establish and monitor key performance indicators (KPIs) for marketing efforts, analysing data to assess effectiveness and make data-driven decisions to optimize marketing strategies and tactics.
Collaborate with internal teams to integrate marketing and brand strategy into all aspects of the organization, including partnerships, programming, and membership initiatives.
Leverage digital expertise to optimize CRM and digital distribution channels, enhancing The Conduit's online presence and reach, while growing our digital subscriber base.
Build the Conduit’s global profile and reputation as a leading social purpose business.
Plan and manage go-to-market strategies in key cities for our club expansion, ensuring a successful launch and continued growth in new markets.
Represent the organization at conferences, events, and other public forums, serving as a thought leader and advocate for our mission and values.
Manage and mentor the brand and marketing team, fostering a culture of creativity, innovation, and excellence.
Support clubs to drive membership.
Responsible for the development, support and management of direct report(s)
Awareness of cultural differences
Adhere to all Company Policies and Procedures
Actively champions and promotes The Conduit Diversity, Equity & Inclusion Strategy
Supports and contributes to the overall success of The Conduit
Alongside your key duties you may be asked to complete other tasks as and when necessary and reasonably required in line with business needs.
Skills, Behaviours & Experience
5+ years relevant work experience in similar or related role.
Experience working within a global business network.
Very adept & creative problem solver – you will be both strategic and pragmatic, ensuring our approach to impact remains a fundamental part of who we are and what we do as we enter into a period of rapid, global growth.
Good relationship builder with excellent written and communications skills – recognising the importance of clarity and transparency of information.
Passion for social impact issues and the need for global systemic change to tackle the key issues we face.
Flexibility to work non-traditional office hours: early mornings, evenings and occasionally on weekends.
Able to undertake regular, global travel where necessary.
Your employer will be The Conduit Holdco Ltd (the entity that holds the Conduit brand and IP and is leading the global roll-out).
Reporting to the Chief Operating Officer.
Member of the Senior Leadership Team (SLT) alongside other Director level positions.
We strive to be a company that is inclusive, where everyone, from any background, can be happy at work. As part of our team, you can enjoy a wide range of benefits:
Competitive remuneration package including incentive structure to be negotiated
Private medical insurance
Standard pension with 5% employer matched contribution
30 days of annual leave, increasing every year up to an additional 5 plus bank holidays
Enhanced maternity/paternity leave
Access to our Programming events
Continuous training and development
If the Conduit and our ethos resonate with you, we encourage you to send in an application.
For more information, please visit https://conduit-leaders.co.uk/
If you have any queries which are not covered in the candidate materials, you can email us at firstname.lastname@example.org
Alternative formats for candidate information may be requested at your initial contact.
Closing date: 31 May 2023.